2007 Menswear Collection
SOURCES OF INSPIRATION
Beetroot (Beta vulgaris); The Beatles logo; “The Mad Day Out” photo-session (taken in 1968 by Don MucMullin) and John Lennon´s look. The word BEET is a homophonic pun which plays with the similar sound of BEAT. And that’s why the heart-shaped taproot was placed at the left.